We are a team of artists, scientists and technologists. We reimagine and regenerate spaces and environments to deliver culturally engaged and happier people. We have a blend of commercial insight, startup mindset, and extraordinary ambition.

Our goal is to build the operating system of urban culture by:

Building physical hubs: starting with our flagship Piccadilly location for urban excellence in London

Using Augmented Reality: to extend our physical space and Piccadilly Circus into whatever can be imagined

Creating a platform - that turns a billion fans of urban culture into artists.

We believe everyone is an artist - they just haven't had the right training yet

The world is changing...quickly. We think one thing won't change - human ingenuity. Our belief is that by investing in human intelligence, led by arts, we can help build an exiting future. A future of where we use uniquely human skills and blend them with technology. In academia this is called HCAI (Human Centered Artificial Intelligence). We think of it as "the right training"; human intelligence + artificial intelligence. The possibilities are endless.